About the Case Study
A global Consumer Electronics brand worked with SellPro on a one-year ROI study to discover if SellPro's retail associate engagement platform could better position their brand against rival companies in a highly competitive product category.
- Tracked three groups of Best Buy stores that ranked the same in the brand's product category, but were exposed to distinct engagement efforts
- Measured changes in average selling price, unit sales and dollar sales throughout the period
- Found that SellPro's platform vastly extended the reach and impact of the brand's retail sales and marketing efforts