About the Case Study

A global Consumer Electronics brand worked with SellPro on a one-year ROI study to discover if SellPro's retail associate engagement platform could better position their brand against rival companies in a highly competitive product category.

This study:

  • Tracked three groups of Best Buy stores that ranked the same in the brand's product category, but were exposed to distinct engagement efforts
  • Measured changes in average selling price, unit sales and dollar sales throughout the period
  • Found that SellPro's platform vastly extended the reach and impact of the brand's retail sales and marketing efforts
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