Case Study: Logitech Lifts Brand Mindshare During COVID-19

As brand field reps faced restrictions from entering stores during the height of COVID-19, Logitech quickly ramped up a highly effective virtual field force. And as brands continue to struggle with limited access to retail employees heading into the holiday season, we put together a case study outlining how they maintained critical relationships with retail managers and staff and continued motivation and training virtually. 

In this case study, you will learn:

  • How Logitech quickly organized, carried out, and monitored the effectiveness of virtual live events  
  • How the SellPro app enhanced communication and engagement to the brand's retail employees
  • How the company blew out brand recommendation, retail employee product knowledge, and training KPIs

Read the case study to learn what Logitech did to make the most out of a challenging COVID-driven retail environment by leveraging SellPro as a virtual field force to supercharge their training and engagement going into the holiday season.

Get the Case Study!