Case Study: Logitech Lifts Brand Mindshare During COVID-19
As brand field reps faced restrictions from entering stores during the height of COVID-19, Logitech quickly ramped up a highly effective virtual field force. And as brands continue to struggle with limited access to retail employees heading into the holiday season, we put together a case study outlining how they maintained critical relationships with retail managers and staff and continued motivation and training virtually.
In this case study, you will learn:
- How Logitech quickly organized, carried out, and monitored the effectiveness of virtual live events
- How the SellPro app enhanced communication and engagement to the brand's retail employees
- How the company blew out brand recommendation, retail employee product knowledge, and training KPIs
Read the case study to learn what Logitech did to make the most out of a challenging COVID-driven retail environment by leveraging SellPro as a virtual field force to supercharge their training and engagement going into the holiday season.